The Journey Begins
So we are packing up for the 2nd Annual ECW in El Salvador. What does that mean? Well, we have a whole lot of coffee and coffee gear to bring with us for all of the brewing and tasting. About 20 of us will be hauling some part of these 1000 lbs of stuff. Customs is always interesting to navigate in this regard, but we seem to have greater success bringing everything in suitcases and boxes as opposed to shipping it on a pallet that inevitably gets stuck in customs if there is no one to usher it through. Some of the coolest stuff is what we are bringing for our grower-partners. We’d like to give a big thank you to the generosity of Chemex and Mypressi for providing one of their coffee making devices for every grower in attendance. We will be leading classes in El Salvador to demonstrate how to best brew on these devices. Last year the home brewing classes were among the best received. What could be better than a great cup of coffee or espresso in the coziness of your own kitchen?
More to follow. Stay tuned.
Ever consider completing the the seed-to-cup cycle by inviting your retail along for the event?
Anthony,
A number of baristas attended this year. I think we will open this up to certain wholesale customers in 2011 and thereafter. Interested?
Absolutely! In so many ways, I’m still a neophyte to the coffee business. In both the dive industry and in tech, I always fostered key wholesale clients as valuable R&D assets. Now that I’m on the other side of the equation in a new industry, I see the importance of both advancing my own and my staff’s knowledge– and of contributing to the larger picture of how we all are building new business models around a different approach to coffee. (Actually, as I sit here enjoying an amazing cup of Hong Yue, I’m also hoping that you unleash Palas to organize an ETW in China or Taiwan…)
Anthony,
A number of baristas attended this year. I think we will open this up to certain wholesale customers in 2011 and thereafter. Interested?
Anthony,
A number of baristas attended this year. I think we will open this up to certain wholesale customers in 2011 and thereafter. Interested?