It has been awhile. In my attempt to actually do this more often, I will keep my posts shorter and more digestible.

So since you last heard from me, we’ve signed a lease for another coffeebar in Los Angeles and also for a spot in San Francisco for an impending Ecco move. More about these as they develop. Each should be operational in 2010 and both will present some clever twists versus what has been done before.

2009 ended surprisingly strong. I think 2010 will be a very good year and that the next decade will see great coffee gain its rightful place in the world. The start of the year is jam-packed for us. We have in-house and regional barista competitions and we will be involved in the TED conferences. These events are then followed by our 2nd Annual Extraordinary Coffee Workshop, which will be held at the end of February during the height of harvest in El Salvador. This year the attendees will include almost all of our Direct Trade growers from Central and South America as well as East Africa and the Pacific. We’ll have all sorts of information heading your way from El Salvador during the event.

And while I know it’s a bit late, Happy New Year!

This entry was posted on Thursday, January 21st, 2010 at 5:20 pm and is filed under Coffee. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.