Archive for May, 2009

(de) (con) struction and birth

Friday, May 29th, 2009

If there is anything I cannot stand, it is construction. It is so destructive, loud, irritating, dirty and achingly slow. We have experienced the slog of construction at our Venice coffeebar for what seems like a lifetime. Each time we build a store, I swear that toward the end of construction I will never be involved in building another.

As a man I have never experienced childbirth or the physical pain that it causes, but I have often heard that somehow a mother forgets the intense pain of the process and the drudgery of pregnancy shortly after her child is born. Perhaps the same is true in this case. So then, here is to a beautiful, well-adjusted child named Venice. We expect her to arrive just after dawn this Thursday, June 4th.

May her smile be so bright that she makes us forget all our pain.

Find out all the details about Venice and more at intelli.la

The Brink and Intelligentsia Imports

Wednesday, May 27th, 2009

“On the brink” is a place I’m not much good at. I cannot stand limbo and would prefer to just get on with things. Most often this has served me well, but occasionally it can get me into trouble.

The opening event for our Venice coffeebar was this past Friday and we are (ahem) on the brink of opening the store. The party overwhelmed all of us as the line to get in stretched to a block long. (I must say I am thrilled that this many people were curious enough to check things out.) In order to open, we need to pass our final inspections and the Department of Water and Power (it is ominous-sounding for good reason) needs to provide the necessary power. Exactly when this will be, no one can quite say. It’s soon, that’s for sure, but not soon enough. The last week or so has been absolutely infuriating for reasons that I will not disclose here. (Please ask me privately. If I have seemed a bit gruff, you now know why.) The crew for Venice looks to be spectacular and they appear ready to go. Check ‘em out at intelli.la.

There are a few other things on the brink. Stay tuned. It may be a bit. I think I can wait.

Our new crop Direct Trade coffees are now no longer on the brink. With El Machete, Panama and La Tortuga, Honduras both released and many more to shortly follow, they are off to an absolutely flying start, landing sooner and fresher than ever. We have begun importing our coffee ourselves and thus far it has gone swimmingly well. Not only are we guaranteeing our growers great prices for great coffees through our pioneering Direct Trade program, but importing and financing our coffee ourselves provides an even greater degree of transparency and logistical control that allows us to land carefully selected Direct Trade coffees months sooner than if we were using outside importers. This work ultimately delivers real seasonality to as reflected in our Intelligentsia In Season program.

What does this mean to you? You will see our new crop Direct Trade coffees landing months sooner than before. Roasters that are still reliant upon importers are in many cases still offering last year’s Centrals.

Intelligentsia Imports is another decisive step in the right direction.