http://www.dougzell.com/2008/lucky/ A Tale of Two Cities. Mon, 24 May 2010 16:31:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.dougzell.com/2008/lucky/comment-page-1/#comment-70 NYC Summit Panel no. 1 “Coffee in a Changing Environment.” « On the Road to Epiphany Sun, 03 May 2009 22:27:24 +0000 http://www.dougzell.com/?p=21#comment-70 [...] Doug then chimed in talking about bringing the fruits of Geoff’s labors to the forefront of any coffee retail program. For restaurants who focus heavily on local, seasonal menus, remember that coffee is a seasonal product as well. Offer different coffees at different price points - to show that not all coffees are created equal. Stop offering free refills. When was the last time you had a free refill of a glass of wine? A Belgian beer? Showcase your award-winning coffees for what they are. For coffee bars, work on your home-brewing program. Show your customers how to make great coffees by the cup at home. This is a huge focus for Intelligentsia right now, as we’ve seen the dip in sales of the dreaded… $4 latte. Still, all of us in the specialty coffee industry want to see the $4 coffee stand on its own. [...] [...] Doug then chimed in talking about bringing the fruits of Geoff’s labors to the forefront of any coffee retail program. For restaurants who focus heavily on local, seasonal menus, remember that coffee is a seasonal product as well. Offer different coffees at different price points – to show that not all coffees are created equal. Stop offering free refills. When was the last time you had a free refill of a glass of wine? A Belgian beer? Showcase your award-winning coffees for what they are. For coffee bars, work on your home-brewing program. Show your customers how to make great coffees by the cup at home. This is a huge focus for Intelligentsia right now, as we’ve seen the dip in sales of the dreaded… $4 latte. Still, all of us in the specialty coffee industry want to see the $4 coffee stand on its own. [...]

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