We must take pride in our jobs, and what we produce. After all, consumerism begins with ourselves. My own mother says it’s just coffee, but as she had a cap from our shop just the other day- the eyes opened. The world is becoming less and less familiar with process and quality. People are becoming very satisfied sitting at a cash register pushing buttons and then heading home to watch a tv, or whatever one may do. Community is dissolving, the well of discovery is being covered in apathy- we are forgetting where we came from.

The bright spot though is the notion of quality over efficiency- never forget John Henry. People have a higher tendency to act like people when treated like people, not a machine.
Anyway, sorry for the rant, hope you make it to the NYC soon.

I’m sure that run is beautiful, but you must try the drop from Lake Placid up north all the way down to midtown Manhattan. It’s a solid 7 hour clip, but at the right time, Monet couldn’t capture the color.

To take it one step further, it may not only be good but necessary to move towards this. The sustainability of our industry is going to REQUIRE that we make ourselves a place & product that people seek out - because they not only enjoy it, they also trust it; it’s consistency.

Good points about the professionalism and arrogance.

It’s something I think I’ve been subconsciously working on (though progress is probably quite slow), and I see a healthy movement towards such a direction as the industry and its members continues to grow and mature.

Now, to speed things up a bit.