I’ve just returned from a buying/information gathering trip to Brazil. With our trusty sidekick (or were we his?), we traveled about 1,000 car-miles to meet various producers and to visit their farms and mills. We also patronized some original and booming coffee bars in Sao Paulo. (Oh my.) It has been too long (over a year) since I traveled to a producing country, and I can say without reservation that it is the most rewarding work we do. The potential in Brazil seems to be virtually endless… so much coffee with so many different profiles that it could take a lifetime to sort through it all. When the process of finding what we are looking for is complete, I truly believe that it will revolutionize what is possible in a particularly finicky segment of Specialty Coffee. The ability to craft coffees in Brazil from the ground up through our Direct Trade model, as we have in so many other countries, will again change the course of possibility. Let the digging in begin.